Top tips for presenting your business to attract investment
Wednesday, February 13th, 2008Before selling a business you may have plans to expand it, here are some tips for getting support from business investors.
1. Your presentation doesn’t have to be perfect, just make sure it is captivating enough to keep the investors attention. Be clear on what you want to say, it will be a stronger story.
2. Once you have finished explaining your business and have answered any questions, remain alert until you have said your goodbyes. Try not to ease into relaxed talk, they may ask a question when you have let your guard down to which you could easily regret giving the answer afterwards.
3. Remember that the investors will most likely be seeing other business owners who are looking to attract investors as well. Just focus on giving a strong presentation, and you will provide good competition yourself.
4. It doesn’t matter to the investors how many times you have answered the same questions about your business, to them it is the first. Remember to be consistently enthusiastic in your presentation.
5. You may be asked difficult, even personal questions, do not be tempted to skim over the truth, the investor most likely has invested in other businesses before and are well aware of the likely pitfalls. Be honest.
6. The investor sitting before you has listened to many pitches about wonderful businesses that will guarantee they strike it rich! Make yours stand out with its individuality and with your own enthusiasm. Be sincere and this is what the investor will recall from your meeting when they come to decide which business to commit to investing in.
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